The "REAL ESTATE INSIDER"

Real Estate Insider

The Real Estate Insider was a full tabloid-sized newspaper that was folded to make four 11 inch by 17 inch pages. The front page was customized for each individual customer so that it looked like the customer was the purveyor. The customers were real estate agents throughout California and each had a territory-protected area for distribution.

The Real Estate Insider was published monthly and ran 175 consecutive months from April 1994 to October 2008. The highest monthly distribution was over 100,000 copies. 

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